Marketing Innovation Award
| Bank of Ireland - Personal Banking Nicola Brady 
Bank of Ireland is the largest financial services group in the country, and its Retail Division provides the broadest range of financial services to personal and business customers across all sectors of the economy. It has an extensive network of branches and ATMs, as well as a 24-hour direct banking service comprising telephone and online access. Personal Banking is part of Retail Strategy & Marketing with responsibilities that include the ongoing development of the Personal Current Account product, the management of customer segments and propositions, and the marketing of direct channel offerings. The bank continues to build a confident, professional, people-based organisation, committed to customers, communities and colleagues. |
Bank of Ireland Global Markets Andrew Hearnden 
Bank of Ireland Global Markets offers a comprehensive range of award-winning treasury products and services and is recognised as Ireland's leading treasury services provider. Its customer base ranges from major multinationals through to fast growing companies, across Ireland, Britain, and the US. The business has developed a customer-focused, strategic marketing capability, which is now driving its overall business strategy. The primary focus of Global Markets is to help customers to manage risk, using first-class innovative products tailored to their business. It can handle all customers' treasury management needs from currency, interest rate and international trade risk management to treasury investment solutions and global payments. |
| Evotia Marketing Software Systems Tony Brophy 
Evotia Marketing Software Systems have developed a number of unique online solutions that support core marketing processes, from brand strategy, to plans, to activity implementation through to evaluation. The firm's aim is to embed marketing best practice into a client organisation and drive brand growth. It achieves this by providing systems that are based on a linear easy-to-follow approach, and which incorporate online learning at each stage. The objective is to drive greater effectiveness and efficiency, and to ensure consistency and focus, whilst keeping the consumer at the heart of the process. The directors are a team of dedicated marketing and IT professionals with extensive experience in large multinational companies. |
Púca Eamon Hession 
Púca is a global leader in mobile marketing solutions and services which enable organisations to manage interactive relationships with their customers and target audiences using mobile phones. Established in 2000, Púca is now widely recognised as an innovator of mobile marketing solutions for its media, marketing, retail, corporate, and public sector clients. Púca is headquartered in Dublin, and has offices in Britain and China. Now established as the leading Mobile Marketing specialist in China, Púca has introduced high-quality, innovative mobile marketing technology into the Chinese market, while the additional scale and access to innovation in this fast-moving market allows Púca to bring significant additional insight and value to clients elsewhere. |
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