CBS Outdoor is the market leader in providing advertising solutions for clients looking to reach consumers on the move. Its range of media opportunities on a number of key networks across Ireland have proven to be effective for driving sales, increasing footfall and raising awareness. From traditional poster formats to cutting-edge innovations, CBS Outdoor has the most captivating of all media. With creative and bespoke solutions available, advertisers can access valuable and increasing audiences on a regular basis. The firm offers advertising opportunities on a number of formats including PurchasePoint, roadside billboards, contract publishing and sports stadium advertising, and this entry is based on the launch of the Aircoach format.

Founded in 2001 by Emma Kelly, Elevate has experienced steady growth over the last six years. It is an innovative and tenacious PR consultancy that gives frank and savvy advice to a range of consumer and corporate clients. With an innovative approach to marketing, the firm prides itself on producing intelligent and quirky PR campaigns. Elevate has a particular focus on design, arts, culture, fashion, hospitality, beauty and health. Its current clients include Nokia, The Carphone Warehouse, Dunnes Stores, Rosemount, PlayStation and Swarovski Crystal. Elevate has been shortlisted for this award based on the central role played by the agency in the launch the new stylish drink, Jolie, for their client Comans.

Established in 1963, PEI is Ireland's leading indigenous medical and surgical sales, marketing and distribution company specialising in Orthopaedics, Cardiac and general Operating Room products. Over the years the provision of unrivalled customer care and excellent on-going product support have become synonymous with the PEI brand. PEI places equal emphasis on its people - and this shows, with the company being voted one of Ireland's Top 50 Companies to work each year for the last 5 years. In Autumn 2005, following the creation of a joint venture with Australian manufacturer ResMed, PEI entered the Sleep and Respiratory market in Ireland, successfully launching the "S8 Continuous Positive Airway Pressure (CPAP) device".