Lola Gray Bridalwear was established in Galway in early 2006 by Maeve Joyce. The brand is new to Ireland, and its awareness levels in targeted locations have exceeded expectations in a short period of time. The firm has put in place a set of cost-effective marketing actions to get the brand established and its plans for 2007 include a national campaign to build brand recognition across the country. Maeve Joyce graduated from NUIG with a B.Comm and she has worked primarily in marketing & sales in a B2B environment, mainly in the film, television and corporate video production business. She also holds an MBA from NUIG.

Pareto 3D is a leading experiential marketing agency offering a fresh perspective on engaging consumers. The firm approaches consumer marketing from the perspective of interacting with the consumer as opposed to the traditional above or below the line approach. Pareto creates and activates campaigns that engage consumers through digital marketing, live brand experience, sales promotion and we amplify the message through a range of traditional and new media channels. Its services include creative & design, experiential marketing, sales promotion, digital marketing, field marketing, live brand experiences, promotional merchandise sourcing and event management. The firm's concepts are seamlessly integrated from concept through to activation including providing brand ambassadors.

Born in 2001, Thinkhouse is a Dublin-based consumer PR agency that specialises in youth communications. 2006 saw the firm undertake a major rebranding exercise, followed by a strong marketing and PR campaign. Thinkhouse creates brand fame. Thinkhouse generates column inches, airwaves, click-throughs and talkability for a diverse range of brands - from lifestyle, telecommunications, food and drink to music, entertainment, and fashion. Mixing publicity, guerrilla marketing, events, word-of-mouth campaigns and interactivity, Thinkhouse's brand campaigns make noise, create hype, communicate messages and influence end users. By combining new media with traditional forms, Thinkhouse creates full multi-media PR campaigns that pack a punch with the target market.