"Ar mhuin na muice" literally "on the pig's back", is an old Irish expression, meaning "to be on a winner". Members are on the pig's back because they receive carefully targeted exclusive offers, they can enter competitions and polls, earn PiggyPoints when interacting with the site, read or add to member submissions, and get information in areas such as travel and wellbeing. Originally a concept based around organising sampling to consumers on behalf of brands, this evolved into an interactive and targeted approach to consumer relationship management. The model brings the members the best deals that brands have to offer in their areas of interest. The firm was launched in 2000.

Tourism Ireland is the organisation responsible for marketing the whole of Ireland overseas as a tourist destination. Its role is to provide strategic leadership in international marketing and in the delivery of world-class marketing programmes focused on best prospects. One of the key tools in the achievement of these objectives is the Internet, utilizing the e-marketing potential of Tourism Ireland's web presence through the discoverireland.com suite of websites. The organisation employs 150 people in key source markets, Britain, USA and Canada, mainland Europe and Australia - as well as in Dublin and Coleraine here in Ireland. The team delivers targeted marketing programmes, and works in close cooperation with industry partners.

The Tower Hotel Group is Irish owned and operated and is part of the FBD group, one of the largest insurance companies on the Irish Stock Exchange. FBD group also own two properties in Spain's Costa Del Sol. Since opening the Tower Hotel in Waterford in 1981, this company has expanded to a total of five excellent hotels, including Faithlegg House Hotel & Golf Club outside Waterford city, Castleknock Hotel & Country Club to the west of Dublin city, Temple Bar Hotel in the heart of the city and Tower Hotel Dublin, its newest urban development at Tallaght. The firm has developed its use of online marketing techniques to successfully support its marketing strategies.