Bank of Ireland is a modern, innovative and diversified financial services business, founded on over 200 years of tradition. Sponsorship for Bank of Ireland is about building relationships by connecting with core consumers at a local level outside of the traditional financial arena, building brand awareness and extending business reach. The Bank of Ireland Sponsorship team are responsible for the effective promotion of the Bank of Ireland brand, through sponsorships that reflect core brand values. The team manage a wide range of activities supporting the sponsorships portfolio including the Bank of Ireland Football Championship, Connacht, Leinster and Ulster Rugby, the Ireland Cricket team, Daffodil day, the arts and many smaller local projects.

Bord Bia is the Irish government agency responsible for the promotion and market development of the Irish food, drink and horticulture industry. The organisation works with over 700 companies to win new business through the provision of strategic information, promotional and market development programmes and services. Another key strategic objective of the organisation is to raise global awareness of Irish supply capability, and the "Ireland, the Food Island" brand. Sponsoring Ryder Cup 2006 in Ireland was an excellent fit with two of Bord Bia's key strategic objectives; winning new business for the Irish food, drink and horticultural companies and raising global awareness of their capability and depth of the Irish offering.

The Bulmers International Comedy Festival was launched as a partnership between Bulmers Original Cider, MCD and Grayling PR. Grayling devised a strategic public relations programme to ensure sponsorship resulted in the continued growth and development of the festival, and it was elevated to become the second biggest comedy festival in Europe. In year one the festival welcomed international comedian Ricky Gervais to a sell-out event in the Point, in year two Denis Leary headlined, in his only appearance outside the US, and in year three the comedic phenomenon Little Britain performed five sell-out nights at the Point Theatre, the biggest comedy event ever staged in Ireland.