Direct Marketing Award
| DMA Rachel Carey
DMA is an award-winning advertising agency specialising in direct response, with a wealth of experience in developing powerful and effective integrated advertising and marketing campaigns. DMA has extensive experience in working across a wide range of media, from TV and national press to direct and online marketing. Clients include some of Ireland's leading brands such as Nestlé, Ford, BT, Ulster Bank and GE Money. The DMA team has an excellent understanding of the continually changing demands of the advertising business. They are focused on creating campaigns that are both innovative and original in execution and, most importantly, surpassing all the client's expectations. |
O2 Ireland Audrey Fitzpatrick
O2 Ireland is a leading provider of mobile services, offering communications solutions to 1.6 million customers and corporates in Ireland and the UK. It has offices in Dublin, Cork and Galway as well as a Customer Care Centre in Limerick and a total workforce of over 1,700 employees. O2 is a wholly-owned subsidiary of Telefónica SA. O2 and Telefónica bring together two strong, successful, growth-orientated companies, creating a strong pan-European/global telecoms player. The combined entity is second largest global wireless operator outside of China, with more than 116 million mobile customers. O2 has built a track record of operational delivery and a strong brand. |
| Púca Ruth Leonard
Púca is a global leader in mobile marketing solutions and services which enable organisations to manage interactive relationships with their customers and target audiences using mobile phones. Established in 2000, Púca is now widely recognised as an innovator of mobile marketing solutions for its media, marketing, retail, corporate, and public sector clients. Púca is headquartered in Dublin, and has offices in Britain and China. Now established as the leading Mobile Marketing specialist in China, Púca has introduced high-quality, innovative mobile marketing technology into the Chinese market, while the additional scale and access to innovation in this fast-moving market allows Púca to bring significant additional insight and value to clients elsewhere. |
RMG Target Geoff McGrath
RMG Target, formerly Target Marketing, became part of the RMG Connect network in 2005, joining an international network of specialist relationship marketing agencies. The firm's managing director, Geoff McGrath, had joined the agency in 2003 from McConnell's Direct. RMG Target's work has been recognized internationally with over 40 industry awards including the Best Direct Marketing Programme in the World at the renowned Echo Awards in Atlanta, USA. This entry relates to RMG Target's ongoing work on the Guinness Relationship Marketing programme, with is a benchmark within the Diageo organization globally, the objective of which is to increase loyalty and lifetime value of consumers by strengthening their relationships with their retailers. |
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