New Market Entry Award
| Gyro International Marc Sheridan 
Gyro International is an integrated marketing communications agency with offices in twelve international locations. Gyro's entry for this award is based on excellent work undertaken to support the new market entry strategy of Sage Ireland, which broke into the CRM sector. The firm's offering includes brand repositioning and identity, advertising, direct marketing, digital marketing, events and collateral development. Gyro's methodology delivers strategy-led creative solutions that create measurable results for clients across the technology, telecommunications, financial services, property and retail sectors. Gyro creates brand energy, by following a belief system that manages the experiences people have with their clients brand, to create an appealing distinction, competitive advantage and economic benefit. |
Metro Ireland Lee Thompson 
Metro is the free, colourful newspaper which launched in Dublin at the end of 2005, and which specifically targets information-hungry morning commuters around the city. It contains bite-sized national and international news, wrapped around local entertainment reviews, travel and weather features. Metro's target audience are called Urbanites - young, affluent professionals. These hard-to-reach consumers are very valuable to brand advertisers, and Metro provides an ideal medium to reach this market. Metro's entire strategy is geared towards delivering Urbanites, from product content and design, to distribution strategy, to marketing activity and research. Metro is also part of the fastest growing and largest newspaper group in the world. |
| RaboDirect Aoife Murphy 
RaboDirect, Europe's largest online bank, entered the Irish market in 2005. The entry of this challenger brand has led to a new competitive era in banking in Ireland. Having shaken up the savings market, RaboDirect has set its sights on the investments market and is making investing in managed funds more accessible than ever. Offering local and international managed funds online with low transaction fees and low minimum investment amounts, the bank has lowered the barriers to investing and wealth creation. RaboDirect has continued to lead the market with the launch of its Credit Account. Ireland's first revolving line of credit account which enables borrowers to control a pre-approved extended line of credit online. |
Vodafone Ireland Simon O'Rourke 
Vodafone is Ireland's leading mobile services provider with a customer base of over 2.17 million people. Vodafone's entry in this award category relates to ground-breaking initiatives to enter into new market segments created in recent years by the development of expatriate communities in Ireland. The Vodafone Group is the world's leading mobile telecommunications group with a significant worldwide presence through the company's subsidiary undertakings, joint ventures, associated undertakings and investments. In May 2001, the company became a subsidiary of the Vodafone Group plc, the world's leading mobile telecommunications company with 198.6 million customers worldwide. This was the largest deal ever in Irish corporate history. |
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