Maurice Pratt is one of the most successful marketers of our times.

A native of Dublin, he was educated at St Benildus College (De La Salle), Kilmacud, he also studied at the College of Commerce & Marketing in Rathmines for the Graduateship of The Marketing Institute of Ireland.

He was attracted to advertising and he joined Hunter Advertising, where one of his clients was C&C. He then moved to Des O'Meara & Associates in 1975, where he held the position of Media & Research Manager. Having impressed Quinnsworth, he was hired by them as Marketing Manager in 1982.

Then, over a sustained period during which he became the public face of his business, Maurice increased his company profile and performance, through innovative yet solid marketing thinking and action. This resulted in his promotion to Managing Director of the Power Supermarket Group (Quinnsworth, Crazy Prices, Lifestyle Sports). When Tesco bought Quinnsworth in 1997, Maurice was retained as Managing Director of Tesco Ireland to lead the integration of the businesses, involving a massive investment programme.

Maurice has been Chief Executive of C&C Group, the beverage and snack foods Group, since January 2002. C&C is a brand leading manufacturer, marketer and distributor of beverages in Ireland, with a growing presence internationally in cider, spirits and liqueurs. The company floated on the Dublin and London Stock Exchanges in May 2004.

The company's latest annual results showing 27% increase in revenues, and 77% uplift in profit demonstrates that Maurice has clearly been putting his marketing background to good use. Central to his company's success has been its bold marketing strategies, particularly in the international arena, exemplified by the great success of the Magners Irish Cider brand in Britain.

Maurice is married to Pauline and they have five sons. His personal interests are his family, tennis, golf, soccer, and travel.

The Marketing Institute is proud to have Maurice Pratt as a member, and we were delighted to honour him with Fellowship of the Institute some years back. He is thoroughly deserving of the title of All-Ireland Marketing Champion 2007, and we are honoured that he has attended the awards ceremony in person to accept it.