Brand Campaign of the Year Award
| AIB Global Treasury Services William Patten 
AIB Global Treasury Services (GTS) is Ireland's leading Treasury, Cash Management and Trade Finance service provider. Operating principally in Ireland, the UK, the US and Poland, GTS provides a comprehensive range of services and solutions to an extensive international client base. World-class teams of highly skilled dedicated relationship teams, backed up by product and capabilities management specialists, deal exclusively with corporate, commercial and institutional customers, advising on and determining exposures in major and emerging markets worldwide. The entire GTS treasury service offering is underpinned by the ISO 9001:2000 accreditation, which they have held since 1996. GTS continues to be the only treasury services provider in Ireland to hold such an accreditation. |
Coca-Cola Ireland Sharon Walsh 
Coca-Cola Ireland is part of The Coca-Cola Company, which employs 49,000 people in over 200 countries, and is the owner of the Coca-Cola brand as well as over 400 other brands and products worldwide. Coca-Cola Ireland markets more than 20 brands in Ireland. The company has successfully developed a new strategy for Diet Coke, where the brand has now reverted to its heartland (females), and introduced the hugely successful 'do your thing' campaign, across TV, outdoor, radio, PR and innovation on packaging. Diet Coke has seen significant increases in volume since launch of this campaign, and brand equity scores are at an all time high. |
| maryb.ie Shona McManus 
maryb.ie is one of Dublin's longest established and most respected recruitment agencies, headquartered in Fitzwilliam Place in Dublin city centre, and with four offices across the capital. The company brings together the traditional values of personal attention and quality of service that you would expect from an office-based recruitment agency and marries them with the energy, convenience and functionality of an online recruitment site. In August 2005 Mary B. Cremin Recruitment, was acquired by Grafton ESP, and a year later underwent a complete re-branding, becoming maryb.ie. This move has confirmed maryb.ie as a leader in the Irish recruitment market, and consolidated the company's position in both the online and traditional marketplaces. |
RaboDirect Aoife Murphy 
RaboDirect, Europe's largest online bank, entered the Irish market in 2005. The entry of this challenger brand has led to a new competitive era in banking in Ireland. Having shaken up the savings market, RaboDirect has set its sights on the investments market and is making investing in managed funds more accessible than ever. Offering local and international managed funds online with low transaction fees and low minimum investment amounts, the bank has lowered the barriers to investing and wealth creation. RaboDirect has continued to lead the market with the launch of its Credit Account. Ireland's first revolving line of credit account which enables borrowers to control a pre-approved extended line of credit online |
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