Integrated Marketing Award

 

Irish Life
Brendan McEvoy

Irish Life is Ireland's leading life and pensions company with a domestic market share of over 25%. The company provides a wide range of risk protection, pension, savings and investment products for both the individual and group markets in Ireland. Individual products are distributed by the Retail Division through a variety of distribution channels including a network of supporting independent intermediaries, a 240 strong direct sales force, 140 franchises and the branch network of permanent tsb. In addition its products are provided on a wholesale basis into the branch network of a number of other financial institutions.

J & J Haslett
Tom Uprichard

John and James Haslett started the family business in 1854, supplying a variety of stock to grocers and chemists around Belfast, and in 1960, the business opened the first Mace store in Ireland. In 1992 the Holmes Group was purchased by J&J Haslett Ltd, expanding its cash and carry operations. J&J Haslett has grown substantially over the years with MACE at its heart with a turnover in excess of £200 million and 350 staff. A key factor in the company's success has been its commitment to modern retailing, regularly revamped fascias and design, the latest in transportation and warehousing supported by cutting edge technology.

O2 Ireland
Jennifer Kiernan

O2 Ireland is a leading provider of mobile services, offering communications solutions to 1.6 million customers and corporates in Ireland and the UK. It has offices in Dublin, Cork and Galway as well as a Customer Care Centre in Limerick and a total workforce of over 1,700 employees. O2 is a wholly-owned subsidiary of Telefónica SA. O2 and Telefónica bring together two strong, successful, growth-orientated companies, creating a strong pan-European/global telecoms player. The combined entity is second largest global wireless operator outside of China, with more than 116 million mobile customers. O2 has built a track record of operational delivery and a strong brand.

Spark Marketing Communications
Deirdre Corbett

The young, enthusiastic team at Limerick's Spark Marketing Communications, a full-service direct marketing agency, serve a wide range of not-for-profit and commercial clients regionally and nationally. The agency specialises in designing, producing and measuring direct marketing campaigns, and has a particular expertise in database communications. Founded in 2001 by Deirdre Corbett, Spark Marketing Communications has developed a reputation for results, and its service range spans online marketing, non-profit fundraising using a mix of direct response and relationship marketing techniques, and a complete advertising service including planning, creative, copywriting, design and media buying. Spark plan to open a Dublin office shortly, and the firm continues to build its client base.


back to Awards 2007 Overview | back to top | next category


The Marketing Institute of Ireland Ltd. Company Registration No. 19888.
Registered Office: Marketing House, South County Business Park, Leopardstown, Dublin 18.
© The Marketing Institute of Ireland 2007-2012