Dublin Simon Community works to prevent and address homelessness in Dublin. Founded in 1969 by students who began by providing much-needed soup and sandwiches to people who were sleeping rough in Dublin city centre, the organization’s range of services today reflect the contemporary needs of people who are homeless in Dublin. The marketing team have been using direct marketing techniques as a cost-effective means of generating donations to maintain services. They have developed their use of database management and profiling in order to direct limited marketing funds into communications programmes that have produced excellent results and strengthened relationships with donors.

Meteor Mobile Communications is Ireland’s third largest mobile operator. Established in 2001, Meteor has been a wholly-owned subsidiary of eircom Group plc since 2004. The company has enjoyed unprecedented growth over the years and commands over 18% market share and 908,000 customers. Meteor is in business to deliver consistently simple, effective, hassle free, value for money communications for people on the move and aims to bring real competition and its benefits to the Irish mobile communications market. Meteor is increasingly using direct marketing techniques in order to effectively target specific audiences with tailored propositions that are relevant to them.

RMG Target is a leading direct marketing agency based in Dublin. This entry relates to work undertaken by RMG Target in 2007 on the Guinness Relationship Marketing programme, with is a benchmark within the Diageo organization globally, the objective of which is to increase loyalty and lifetime value of consumers by strengthening their relationships with their retailers. Using well-established direct marketing techniques alongside innovative approaches, the agency has developed new opportunities for committed customers of the Guinness brand all over Ireland to associate with their favourite drink. 

Ulster Bank Group is part of RBS, one of the world’s largest banking groups. Ulster Bank has set a clear goal to be the largest bank in Ireland, and it has instituted a one team approach to business, with its whole organisation integrated to make it the bank of choice for customers and staff. The bank has 1.8 million business and personal customers, and 6,900 staff. It has 282 branches, 56 business banking offices, and over 1,000 ATMs. The bank has been extensively using the medium of direct marketing to cost-effectively reach target audiences with specific offers that are relevant to them.