AIB Global Treasury Services (GTS) is a leading treasury, cash management and trade finance service provider. Operating in Ireland, Britain, the US and Poland, GTS services an extensive international client base. Dedicated relationship teams backed up by product and capabilities specialists deal exclusively with corporate, commercial and institutional customers, advising on and determining exposures in major and emerging markets worldwide. In 2007 AIB GTS successfully undertook an interesting research project to assess the stability of relationships in their portfolio and to provide insights into those relationships in a way which would direct the firm’s investment in core relationship-enhancing activities.

GE Money is one of Ireland’s leading providers of personal, auto and commercial finance, offering specialised financing and services to individuals and businesses. Employing almost 500 people in Ireland, the company services customers through regional sales centres and extensive dealer and partner networks. In 2007 GE Money set out to re-invigorate positioning its brand and commenced with a substantial market segmentation and profiling exercise which set out an ethnographic profile of key segments. The project caused GE Money to adopt a new approach to customers from a service, marketing communications and branding perspective, and will inform marketing efforts in coming years.

GlaxoSmithKline (GSK) is one of the world’s largest life science companies, with an estimated seven per cent of the world's pharmaceutical market. GSK operates in two industry segments – pharmaceuticals and consumer healthcare. Its history in Ireland stretches over thirty years, and its operation here has evolved to become a strategic global new product introduction and business development location within GSK. In 2007, to help preserve the position of one of its key clinical products, GSK engaged in a research process involving key opinion leaders in the relevant areas in a workshop setting. The research has energised and generated renewed momentum behind the product.

IMS (Irish Marketing Surveys) was founded in 1963 and acquired by Millward Brown in 2002, and Millward Brown IMS is today one of the leading full service market research agencies in Ireland. The firm uses a range of research tools, choosing approaches including qualitative focus groups, omnibus and tailored surveys. The firm was engaged by O2 in 2007 to design a research programme to deliver key insights into the diverse but valuable non-Irish national population living in Ireland. As a result of this initiative, an extensive set of recommendations were implemented by O2, culminating in a significant uplift in international traffic.