Marketing Leader Of The Year Award
Colin Lewis joined Aer Arann as Head of Sales and Marketing in late 2006, having held a variety of senior international marketing roles in the technology and leisure sectors. In this time he has upgraded the airline’s marketing to differentiate it as a ‘challenger brand’, with strategies to focus intensively on PR and online activity. The airline has achieved record growth in 2007, with turnover up 6% to surpass €100 million, and passenger numbers up 10% to 1.2 million. Colin is a graduate of UCD, with a B.Comm, an MSc in Marketing Practice and an MBA from Smurfit Business School.
|EBS Building Society
Aidan Power is Head of Marketing at EBS Building Society, a major player in the provision of mortgages and other personal finance products. His responsibilities include corporate social responsibility and member engagement for the group. Aidan has played a lead role in raising the profile of the mutual in the increasingly competitive financial services sector, devising and implementing an extensive programme of marketing activities. Under Aidan's direction, the company’s Positive Impact programme has become recognised as a leader in corporate social responsibility practice. Aidan holds a BComm degree from UCC, and he spent a number of years working in food retail marketing.
Roland Vachet is General Manager of Minelab, a world leader in metal sensing technology, and he leads a team of 45 based in Bandon, County Cork. With a moderate marketing budget and limited resources, Roland has created and executed a dynamic marketing strategy in a mature market, building the brand and achieving aggressive growth targets, particularly in developing consumer markets in EMEA. This has delivered compound annual growth in sales of 28% in the last two years, through new product releases and geographical expansion into Eastern Europe and Asia. Minelab has now achieved No.1 position in its sector, attributable to professional marketing leadership
|Musgrave Retail Partners
Over the past 18 months, Musgrave has repositioned both its retail brands, SuperValu and Centra, and Ray Kelly had led this 'brand evolution'. Ray’s goal was to deliver clarity, consistency and leadership, he implemented a 'brand clarity' exercise fully researching the market using a leading international brand consultancy partner. For SuperValu the brand proposition became 'Real Food Real People', whilst for Centra it became 'Bright Ideas for Everyday Living'. With this vision, Ray framed the project in brand 'quadrants' - Behaviours, Products & Services, Communications and Environment. This initiative has resulted in market share growth for both brands.
|National Irish Bank
As Head of Communications at National Irish Bank, Brendan O’Hora is responsible for all marketing activity. His achievements have included the marketing of the LTV mortgage, the increased profile of the business bank, and the development of the FAI Summer Soccer Schools sponsorship. Brendan previously worked as head of retail marketing with Ulster Bank, and was responsible for the introduction of Ulster Bank's transaction fee-free banking, as well as the launch by First Active of the first 100 per cent mortgage and the current account mortgage. A graduate of the College of Marketing, Brendan also holds an MBA from UCD.