Bravo’s origins date back to 1994, primarily in the conference and event management space. Today the firm is an integrated events, PR and marketing agency working in both the public and private sectors. A member of the international ECCO network of worldwide PR companies, Bravo offers dedicated events support to its customers without needing to outsource. The agency took on the job of devising an innovative PR and marketing campaign to promote Dublin on Ice 2007. By deploying an integrated online and offline campaign to a tight timeframe, Bravo secured over 40,000 attendees and an extension of an extra week.

Coca-Cola Ireland is part of The Coca-Cola Company, the world’s largest beverage company. The Irish marketing team are responsible for 20 brands and continue to develop new and innovative products. Coca-Cola is recognized as one of the world’s most valuable brand, but in many markets it has been in decline. In the face of pressures from other beverages, the Coke marketing team decided to put a major push behind the brand, with messaging heavily localised, e.g. to Dublin Belfast and Cork, across a comprehensive multi-media platform. This has resulted in Ireland being one of the few countries to reverse Coke brand decline.

Established in 1993, Pareto 3D is an experiential marketing agency. The firm seeks to interact with consumers, facilitating two-way communications. Its services include creative & design, sales promotion, live brand experiences and promotional merchandise sourcing. In the summer of 2007, the firm worked with HB Ice Cream to generate sales through a period of sustained poor weather. A multi-media publicity campaign called ‘Find The Sun’ was developed and executed, involving use of press, radio, on-street promotion, PR and online. The result was a major uplift in impulse sales, with a significant increase being recorded against corresponding weekly revenues in the previous year.

Ulster Bank Group has 1.8 million business and personal customers, 6,900 staff, 282 branches, 56 business banking offices, and over 1,000 ATMs. The bank has set a clear goal to be the largest bank in Ireland. To address its goals for growth in the third-level market, the marketing team developed an all-Ireland campaign comprising tailored propositions using 6-sheets, commuter cards, washroom panels, building wraps, admobile, localised press ads and radio, as well as guerrilla marketing teams of promotional and branch staff blitzing the gates of colleges and universities to promote the offers. The campaign resulted in a massive uplift on 2006 figures for third-level new account openings.