Export Marketing Skills Award
The Marketing Institute of Ireland has a special mission to assist Irish firms increase their marketing skills, and nowhere is this more essential than in export marketing. This award has been created to recognise a business which has made a special contribution to the broader export effort through supporting Irish SMEs to win new overseas markets for their products and services.
In collaboration with Enterprise Ireland, we have selected Microsoft Ireland as a leading example of a global Irish company that has partnered with Irish firms to target and win new export business. Microsoft Ireland provides access to significant technologies via licensing, and a number of Irish companies have benefited from their high level technical and marketing support. In addition, through their active encouragement of software development in third level colleges, Microsoft Ireland is facilitating the next generation of Irish technology start-ups.
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