Meteor Mobile Communications was established in 2001 having been awarded Ireland's 3rd mobile licence. In 2008 the company launched its 3G network and as its competitors were already in that space, Meteor had to find a way to move rapidly. It achieved this with the assistance of a market research project which was aimed at achieving high levels of customer satisfaction. A trial of the service was set up, and the progress was measured using qualitative and quantitative measures. The feedback and learning led to the identification of factors that had were pivotal in customer acceptance, and this information fed into product and service planning. The launch of the service saw very high levels of customer satisfaction.

RTÉ operates two complementary television channels, RTÉ One and RTÉ Two. As well as licence fee revenue, RTÉ generates revenue to make programmes through commercial means including spot advertising and broadcast sponsorship opportunities. RTÉ Television sells advertising across both these channels. Supported by Behaviour & Attitudes, the marketing team undertook a project to investigate customer affinity with various programmes. By then mapping advertising brand attributes against the consumer data, an attractive informed proposition could be put to advertisers. This research exercise delivered an important sales tool to the RTÉ marketing team, providing new insights into the product proposition.

Tourism Ireland is the organisation responsible for marketing the whole of Ireland overseas as a tourist destination. Its role is to provide strategic leadership in international marketing and in the delivery of world-class marketing programmes focused on best prospects. In 2008 the organisation identified a need to gain insights on how the new economic situation would impact travel and tourism behaviour. Quantitative research was supplemented with an innovative qualitative online bulletin board mechanism. Respondents came online every day for a week and engaged in online discussions. The results helped create a vivid picture of the market challenges, and this enabled the proposition to be adjusted to fit more exactly with consumer preferences.

Vodafone is Ireland's leading mobile operator with 2.33 million customers in Fixed Voice and DSL. In 2008 the marketing team sought to find ways to create differentiation and turned to in-depth research to help it understand the relative importance and interplay of economic, functional, experiential and emotional drivers of customer decision-making. The multi-layered exploratory engagement programme involved online research supplemented with workshops. The insights generated from this activity enabled the company to leverage all customer touch points and deliver an enhanced customer experience. The actions taken helped increase customer retention, a key measure in this sector.