Business growth is heavily dependent on the ability to bring forward new products and services to meet the ever increasing demands of customers. In delivering strategies for growth through product and service expansion, today's marketing practitioner operates within a complex environment of professional techniques and methodologies which are constantly evolving. This award will recognise those who have successfully brought a new product or service to market, having demonstrated how their understanding and application of the skills of research, analysis, planning, and especially execution in the launch, has led to measurable success.