Mobile is increasingly becoming the major point of engagement between consumers and brands, and it’s the job of marketing leaders to connect with such fast-emerging trends and opportunities, and find a footing for their business in this new arena. Mobile marketing is growing and developing very fast. This award is aimed at organisations who are exemplars of best marketing practice in mobile marketing, who have success to show in key mobile activities such as building a unique branded mobile app, creating redeemable offers, strengthening customer loyalty, and attracting new customers through referrals.