The task of building export performance is fundamental to the future economic development of our island nation, and an essential route to growth for many Irish companies who are limited by a finite home market. This award aims to recognise businesses which have achieved exceptional success in exporting a product or service off our island. The judges will look for evidence of clear market objectives, rigorous research and planning, and implementation of localised strategies in the target markets, resulting in increased revenues. This may have included launching new products or services abroad, implementing new distribution strategies, or opening new key accounts.