Marketing innovation is a catalyst for business growth and a key marketing responsibility. This award is aimed at organisations which have leveraged advances in science, technology or engineering to gain competitive advantage and drive business results. The judges want to hear about how an idea was conceived, developed and commercialised, and how the culture of innovation was created and sustained. Entries could include the development of an innovative new marketing strategy or activity, launch of a ground breaking new proposition, or an application of an innovative new technology that has enhanced the customer experience and driven business results.