Integrated marketing is an approach that focuses not only on consistent messaging across channels, but on broader cohesion of all elements of the marketing strategy, in many cases including the integration of the customer’s perspective into all the customer-facing processes. The increased scope and complexity of today’s marketing environment makes the mastery of this discipline all the more vital. This award is aimed at businesses that have deployed comprehensive and holistic approaches, whereby multiple marketing tools and channels are leveraged strategically and in unison to deliver exceptional business growth.