Businesses today are more conscious of the need for exemplary corporate citizenship, driven not just by stakeholder expectations, but also by the business impact of an enhanced corporate reputation and brand loyalty. Marketing is the key to success in CSR, as this is the function with the deepest expertise in meaningful communication and engagement. This award aims to recognise businesses which are leading the field in this increasingly important activity. Entrants should be able to point to customer and employee engagement, the linking of the CSR initiative with the brand identity, and the results and benefits obtained.