The SME sector is a large and vital element in the economy of our island. Companies in this sector must be particularly clever in marketing themselves and their offerings in order to be successful against larger and more powerful competitors. This award is aimed at small businesses that have deployed marketing strategies and expertise to overcome specific competitive challenges, which resulted in breakthroughs and profitable growth. Of particular interest will be the clever leveraging of limited resources and budgets. Entrants must be employing fewer than 50 people, and have an annual turnover or balance sheet under €10 million.