The development of digital technology has transformed marketing, bringing major new opportunities and challenges, lowering barriers to entry, enabling access to and between new masses of customers, and driving profitability. With online interaction now being part of daily life for most consumers, digital marketing is now mainstream, offering multiple new angles for business and brand building. Entrants for this award should be able to demonstrate how they have devised and executed a specific digital marketing campaign, created real engagement with target audiences, and achieved clearly defined marketing objectives.