One of the most visible outputs of marketing is the ad campaign, a series of messages sharing a single theme, often appearing across different media. This award aims to recognise a firm which has deployed an advertising campaign to support marketing strategies and build the brand, conveying key messages and perspectives about a product or a business. The judges will be most interested in how the advertising campaign was created and executed to achieve specific marketing objectives, and they will be interested in the clarity of the desired positioning, the creative approach, the media platform, and the tangible business results achieved.