Teams which bring together a range of complementary skills and leverage these successfully can often point to extraordinary results. This award will go to a marketing team which can demonstrate how it has created an inordinately high level of business performance, encompassing both strategic perspective and tactical implementation skills. The judges will look for evidence of the impact that teamwork had on performance, focusing on team organisation, clear definition of roles, allocation of tasks, generation and sharing of ideas, team motivation, a culture of support, open communications, problem solving and measurement methods.