A brand is of course more than a logo, and a brand campaign is more than advertising. If the brand is the immediate image, emotion, or message that people experience when they think of a company or product, then brand marketers must clearly communicate not just a product, but an identity. Simply put, a brand campaign is a sustained marketing effort to get across what you stand for. This award will be made to a business that can demonstrate its success in creating clarity around a brand’s values and essence, achieving differentiation and trust in the minds of the brand’s consumers, and consequently achieving brand growth.