Customer Experience Award
Customer experience (CX) refers to the cumulative impact of multiple touch points
over the course of a customer's interaction with an organisation, measured against the
individual's expectations. Organisations that master CX achieve exceptional customer
experience rankings and consequent business performance. This award will recognise
organisations that are performing to the highest levels in CX, with a compelling
shared CX vision, a joined-up strategy, a commensurate culture, customer journey
mapping and consistent delivery, culminating in real business results.