eCommerce is the term describing the conducting of business through online
channels, encompassing the outward-facing processes that touch suppliers, partners
and customers, and including not just marketing communications but also sales, order
taking, delivery and customer service. Marketing strategists are increasingly looking
to identify ways of transacting business online, and this award aims to showcase
instances where this has been done excellently. The judges will wish to hear about the
strategic approach to ecommerce, how the business process, technology and
regulatory challenges were handled, and what results were achieved.