eCommerce is the term describing the conducting of business through online channels, encompassing the outward-facing processes that touch suppliers, partners and customers, and including not just marketing communications but also sales, order taking, delivery and customer service. Marketing strategists are increasingly looking to identify ways of transacting business online, and this award aims to showcase instances where this has been done excellently. The judges will wish to hear about the strategic approach to ecommerce, how the business process, technology and regulatory challenges were handled, and what results were achieved.