Sponsorship is a significant and powerful marketing tool that allows brands to engage with their consumers on a deep emotional level. In simple terms, sponsorship is the acquisition of the rights of association, but it’s the way in which these rights are leveraged that is the determinant of marketing success, and effective partnership is vital in to achieving the objectives of both parties. This award will go to an organisation that has demonstrated both strategic insight and execution skill in developing and delivering an effective sponsorship partnership which has delivered exceptional results such as increased revenues and market share.