These “oscars” for the marketing profession are centred on the strategic value of marketing as a driver of business value, and they will highlight excellence and best practice in all areas of marketing.

Speaking at the launch of the 2010 programme, Tom Trainor FMII, chief executive of the Marketing Institute of Ireland said “In a tough economy, marketing becomes even more essential in protecting revenues and strengthening customer loyalty. These awards are designed to recognise the valuable contribution that marketing and sales professionals across our island are making to protect and grow their businesses in the face of unprecedented challenges.”

Michael Carey FMII, president of the Marketing Institute of Ireland and executive chairman of Jacob Fruitfield Food Group added “The All-Ireland Marketing Awards ensure high profile and recognition for Irish marketing professionals and their companies. The finalists act as role models for aspiring practitioners and they showcase the impact of marketing excellence in making business successful”.

The Marketing Institute of Ireland is delighted to welcome the Irish Independent on board once again as exclusive media partner to the awards. At the launch, Paula Murphy FMII, group marketing director at Independent Newspapers said “This programme digs deep into all the key activities of marketing and highlights the very best examples of professional practice. That’s why the Irish Independent believes in and supports these awards.”

The comprehensive range of awards within the programme reflect the full range of marketing activities including customer relationship management, international marketing, advertising, PR, sponsorship management and e-marketing.

Those entering the awards programme can either nominate themselves or be nominated. Entries are submitted online and the closing date for entries is Thursday 25th February 2010.

A panel of expert adjudicators, chaired by Matt Kavanagh FMII, will meet all finalists during April 2010 and select the winners. These will remain a closely-guarded secret until the glitzy Gala Dinner on Thursday 13th May 2010 at The Burlington Hotel, Dublin, when they will be announced on stage by MC Bryan Dobson.