We use cookies to improve your experience on this website. Read More Allow Cookies

2018 Awards Finalists

New Product Award

O'Brien Fine Foods
Darragh Toms
Coca-Cola Hellenic Ireland
Shane McQuaid
Fulfil Nutrition
Fiona Cummins
Kerry Foods
Amanda Collins
Valeo Foods
Claire Allen

Sponsored by

O'Brien Fine Foods

Darragh Toms

Created by O’Brien Fine Foods, the people behind the Brady Family brand, the new Homebird product is Ireland’s only Bord Bia approved Irish sliced chicken and turkey range. This home-grown success story results from a business partnership between three Irish companies, aimed at bringing premium value to a market segment that was in danger of heading down the commodity route. Homebird was developed to meet consumer needs for taste, quality and convenience, and its success has been driven by professional marketing practice, from thorough research, to inventive brand development, to top-class marketing communication, to hard-working promotion in supermarkets
Winner
Coca-Cola Hellenic Ireland

Shane McQuaid

Coca-Cola Hellenic Ireland launched Vegified, a new brand consisting of a range of fortified vegetable and fruit juice drinks. Created and designed locally by the Irish team, this was the company’s first strategic entrant into the booming health and wellness market segment. The brand team identified the appropriate strategy using research and trend analysis, and working with flavour houses to develop attractive recipes. The launch was planned across every touchpoint, with a ‘craft’ look and feel in the packaging, bottle & POS design, and the launch communications programme spoke to the ‘health seeker’ target consumer. The new product has elicited a great consumer response and has been a commercial success.
Finalist
Fulfil Nutrition

Fiona Cummins

Fulfil Nutrition sought to respond to the global trend where consumers are actively looking to get fitter and lead healthier lives but still want to enjoy snacking treats. The marketing team set out to change the perceptions associating protein intake with bodybuilding and make it appealing to a broader audience. The answer lay in the creation of a credible and fun lifestyle brand, offering attractive taste, texture and functionality. Three new variations were recently introduced, demonstrating commitment to innovation, and establishing a strong base for the company in the Irish market. After starting out in Ireland’s largest forecourts, Fulfil bars are now on sale in outlets across the country and internationally
Finalist
Kerry Foods

Amanda Collins

Furthering its ambition to double its growth rate by 2022, Kerry Foods required an innovative plan, and the new GoGo’s product resulted from this. By being open minded and courageous, the company moved away from its traditional heartland into an exciting new growth category - snacking. By working in streamlined focused teams and keeping the consumer at the heart of everything, Kerry used insight and innovation to positively disrupt shopper behaviour. The new product brought a fresh perspective to snacking for adults, addressing the tension between wanting to be healthy and also wanting to indulge. So, the sweet spot was to create a brand and proposition to bridge this gap.
Finalist
Valeo Foods

Claire Allen

In the challenging Grocery category that is Biscuits, Jacob’s sought to establish a new sub-brand which would drive growth for the brand in the indulgent biscuits segment known as Special Treat. This high value segment was once dominated by chocolate-focused offerings but Valeo Foods saw an opening for a non-chocolate based product that would deliver differentiation for the brand versus the competitive set. Caffe di Milano, a range of what is now seven wafer products, has driven unprecedented growth for Jacobs in this segment and has been responsible for strong overall brand growth since launch. Spanning the grocery and convenience channels with three formats, Caffe di Milano has become firmly established.
Finalist