The process of adjudication is as follows:

1. Your entry will be carefully scrutinised and finalists will be selected for each award.

2. The shortlist of finalists will be published in The Irish Independent on Thursday 1st March 2012 (see Key Dates). An invitation will be issued that day to all finalists confirming the date and time of their presentation to the adjudication panel, See Judging Schedule.

3. Finalists will meet an expert adjudication panel at the Marketing Institute of Ireland in Dublin from 21st March - 30th March 2012 as detailed in the Judging Schedule, when they will have an opportunity to present their achievements in person. A maximum of two people may attend to present an entry (maximum of four people for Marketing Team).

4. The judges will have an opportunity to speak directly with the entrant(s) and find out more about their achievements. Each finalist will be invited to make a 20-minute presentation to the panel, and to participate in a brief Q&A session with the judges.

5. The adjudicators will select the winners who will be announced at the Awards Gala Night (Thursday 17th May in the Burlington Hotel).


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