2011 Awards Finalists

Small Business Marketing Award

Eurieka IT Services
Robert White
Good Food Ireland
Margaret Jeffares
Independent Trustee Company
Nicola Reidy
James Whelan Butchers
Robert Harris
Three Q Recruitment
Cora Barnes

Sponsored by

Eurieka IT Services

Robert White

Eurieka is a new online business supplying IT equipment and accessories including software and consumer electronics. Its strategy is to present Irish customers with a facility to buy product online from a locally-based supplier similar in ways to Dell's model of operation. Eurieka secured a strategic arrangement with HP and launched hpshop.ie as the exclusive Irish e-commerce offering of HP products in one place. The business was developed at speed and launched in June 2010, supported by a targeted promotional strategy. From launch, Eurieka has achieved a high order capture to visit ratio, resulting in over 2,500 orders. The firm now employs five people, and has already generated a profit.
Winner
Good Food Ireland

Margaret Jeffares

Good Food Ireland is a business that was set up to link the agri-food sector with the hospitality sector, marketing food to potential international visitors to Ireland, such as golf and fishing is marketed. 2010 saw a number of key breakthroughs for the firm, with the securing of deals with a number of leading tour operators to stage Good Food Ireland tours in key markets in Europe and North America. A refreshed website sees the offering of culinary holidays and experiences to bring the firm's vision to the next level. New corporate partners have been recruited as allies to the brand and have provided important support to facilitate the next stage of development.
Finalist
Independent Trustee Company

Nicola Reidy

The Independent Trustee Company is based in Dublin city centre and it delivers flexible and transparent pension plans for clients. In 2010, the firm was challenged by the fundamental changes in the financial services market. The marketing team was challenged to liven up the image of the firm in a sector that is considered boring. With a reduced marketing budget, the team devised a new communications strategy, relying heavily on digital channels. The result was an increase in new sales leads, new revenues and greater PR coverage. The new strategy has also allowed the firm to engage daily with stakeholders, thereby increasing satisfaction levels and enhancing retention.
Finalist
James Whelan Butchers

Robert Harris

James Whelan Butchers is an artisan butcher business based in Clonmel, Co. Tipperary, offering an overnight delivery service throughout Ireland and Britain. The firm went online in 2004, the first Irish butcher to do so, and it has since then developed a strong online trade. In 2010, constrained by limited marketing budgets and increased competition, the company deployed a major new marketing strategy that was focused on leveraging the power of digital media. The website was refreshed, new content was developed and the firm's social media strategy was strengthened to drive sales online and in store. This led to revenue growth in a very tough economic environment.
Finalist
Three Q Recruitment

Cora Barnes

Three Q faced a serious challenge to its business brought about by the downturn in the jobs market, and it recognised the need for a marketing response. To increase awareness in the three target markets of medical, catering and professional services, the firm increased its marketing commitment, deploying dedicated marketing resources to implement online initiatives, including search engine optimisation, pay per click advertising, social media and blogging, as well as strengthening the presence on jobs boards. A pricing review saw the introduction of a new fees schedule that incentivised customers to maintain business through the tough times. These actions have enabled the firm to achieve key goals.
Finalist