2013 Awards Finalists

International Marketing Award

Kerry Foods
Denis O'Riordan
Errigal Seafood
Aodh O'Donnell
Lifes2good
Stuart Chidley
Openet
Barry Marron
The Jelly Bean Factory
Orfhlaith Nagle

Sponsored by

Kerry Foods

Denis O'Riordan

Kerry Foods identified Germany as a potentially valuable new market, and carried out extensive research to assess consumer reaction to the brand, its fit with lifestyle, and routes to market. The company had to adapt its brand positioning to overcome cultural dissimilarities to the home market. In just 18 months, Cheesestrings was highly successful and had achieved profitability in the market, opening further opportunities for growth and innovation.
Winner
Errigal Seafood

Aodh O'Donnell

Errigal Seafood is a specialist seafood processor and exporter based in Carrick, Co. Donegal, serving 300 wholesale and retail customers in Europe, North America and Asia. The company has undergone strong growth based on R&D and innovation, and a focused business development campaign has led to the breakthrough opening of the lucrative North American market and the first contract signed was worth over €1 million.
Finalist
Lifes2good

Stuart Chidley

Lifes2good Health & Beauty is a global business, marketing and distributing a portfolio of category-leading brands, including its flagship Viviscal brand, a natural hair-growth supplement. The company established an international marketing team which, with the help of Rachel Dalton Communications, implemented a new strategy resulting in export sales now accounting for 95% of turnover. The company now operates in 25 countries across the world.
Finalist
Openet

Barry Marron

Openet provides software to mobile, fixed line and cable operators, to enable them monetise the growing demand for data services from smartphones, tablets and other connected devices. Openet's product marketing team worked with a mobile operator in Egypt to develop a solution to offer roaming customers, and then built an online campaign to market this more broadly. This delivered a pipeline of qualified leads and converted opportunities.
Finalist
The Jelly Bean Factory

Orfhlaith Nagle

After a successful launch into Norway and Sweden, where The Jelly Bean Factory achieved number one position, it was decided to enter the market in Finland. A distributor was selected and extensive research was conducted to determine best formats and flavours, and a promotional campaign was implemented to support the launch. The result was rapid expansion and revenue growth, with further product introductions now being implemented.
Finalist