2013 Awards Finalists

Corporate Social Responsibility Award

Today FM
Gill Waters
Aviva Health Insurance
Liz Rowan
Nestlé Ireland
Maria McKenna
RTÉ 2fm
Laura Beatty
Telefónica O2 Ireland
Kevin Dunne

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Today FM

Gill Waters

The Today FM "Shave or Dye" initiative faced the challenge in 2012 of keeping the momentum high in an already successful project. Tapping in to the sense of community, passion and commitment, the station prompted the staging of 18,000 events nationally in 2012, compared to 6,000 in 2011, as well as creating significant online participation. All the station's staff became involved in this effort for the Irish Cancer Society, and the sum raised for the charity reached €2.4 million.
Winner
Aviva Health Insurance

Liz Rowan

Aviva Health Insurance is committed to educating and empowering people about the importance of active intervention. The insurer joined forces with Breast Cancer Ireland and funded research leading to, for the first time, a profiling database system that validates and qualifies all research being conducted in this area. This new national resource has led to speedier discovery and better outcomes for patients. Since the launch of this CSR initiative, Aviva has seen increased trust scores.
Finalist
Nestlé Ireland

Maria McKenna

Nestlé Ireland has supported the Jack & Jill Foundation since 2010 but recent reductions in funding for the charity prompted the company to focus on more meaningful assistance. The Nestlé Ireland marketing team recruited its marketing partners to help create a national integrated campaign for Jack & Jill. A national PR and social media programme was developed in conjunction with Weber Shandwick, and over 40 agency partners came on board to lend their support.
Finalist
RTÉ 2fm

Laura Beatty

As a national public service broadcaster, RTÉ 2fm partnered with the Society of St Vincent de Paul in association with SuperValu in the RTÉ 2fm Christmas Toy Appeal. The 2012 appeal saw some 65,000 toys donated and distributed to families in need over the Christmas period, worth a cash equivalent of over €1 million. With the aspiration that "every child gets a toy for Christmas", the campaign was supported by a broad consumer campaign across a range of media.
Finalist
Telefónica O2 Ireland

Kevin Dunne

Corporate Responsibility is central to O2's business ethos, and this is the driver for "Think Big", the company's flagship social action programme aimed at promoting positive mental health among young people. Created in conjunction with Headstrong, the national centre for youth mental health, the initiative is open to any young person with a project idea that will make a difference. The campaign launched in May 2012 and it delivered 137 projects in year one, way ahead of expectation.
Finalist