2013 Awards Finalists

Small Business Award

Keogh’s Crisps
Tom Keogh
Eventovate
Jonathan Ruane
Glenilen Farm
Julie Ann Twomey
Irish Hotels Federation
Keith Browning
Motivation Weight Management
Jan Dowling

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Keogh’s Crisps

Tom Keogh

Keogh's Crisps was launched in 2011 as Ireland's only producer of luxury farm cooked potato crisps, in a competitive market space. The firm competed on quality and introduced innovation into its product marketing strategy, with shamrock flavoured crisps and the SpudNav facility. With very limited budgets, the firm focused on PR to get the word out about its products, As well as being listed in all the major multiples in Ireland, Keogh's are now also exporting to the US.
Winner
Eventovate

Jonathan Ruane

Eventovate was founded in 2009 and it delivers cloud-based software for hotels to help build their wedding business. Having raised $1million funding, the firm accelerated its growth, expanding the team and quickly entering new international markets. The firm's core product, Moposa, was supported by a comprehensive B2B marketing plan, including the development of a bespoke CRM system, and featuring activity across various media, resulting in exceptional growth.
Finalist
Glenilen Farm

Julie Ann Twomey

Glenilen Farm is a dairy farm based in Drimoleague, Co Cork. The owners exploited a gap in the market for natural dairy products. The business uses milk from their own dairy herd and a neighbouring farm to make a range of artisan yoghurts, desserts, creams and butter. The product is now distributed through all the major retailers in Ireland and a growing number in Britain. The brand differentiates on taste, and it places a major focus on new product development activity.
Finalist
Irish Hotels Federation

Keith Browning

Irelandhotels.com is an e-commerce website and the official consumer brand of the Irish Hotels Federation, the official representative body for guesthouses and hotels in Ireland. The site competes with players who have huge global brand recognition, and the IHF needed to find an innovative way to stand out from the crowd. IHF launched the Irelandhotels.com Gift Card and eVoucher, supported by an integrated marketing campaign, resulting in very strong sales.
Finalist
Motivation Weight Management

Jan Dowling

The small marketing team at Motivation Weight Management has implemented a marketing strategy to support a major expansion plan, and the key challenge has been to raise awareness and position the brand. Aiming to achieve the profile of a high-spending national brand within the confines of a tight marketing budget, the firm has expanded its nationwide franchise network by over 50%, though deploying creative yet cost-effective marketing activities.
Finalist