2013 Awards Finalists

Digital Marketing Campaign Award

O2 Media
Fintan Lonergan
Chill Insurance
Fergal Lynch
Irish Dairy Board
Emer McGuire
Irish Distillers Pernod Ricard
Fiona Carroll
Meteor
Deirdre Currid

Sponsored by

O2 Media

Fintan Lonergan

O2 Media was established to help brands engage with consumers on the device that is now becoming their main gateway to the digital world. O2 Media crunched "big data" from their mobile network and created multiple consumer segments and profiles matching many of the common target audiences sought by Irish brands. The firm was first to market with a geo-targeting mobile marketing service, and substantially increased digital click-through rates for advertisers.
Winner
Chill Insurance

Fergal Lynch

Chill Insurance is a 100% Irish owned broker. The company adopted a fully integrated digital media marketing plan to maximise the potential of digital technology in its strategy to differentiate in a very competitive marketplace. The company significantly increased its awareness and recall rate. Particular attention was paid to social media, and this was developed into an active communications channel with customers, with this becoming a source of sales leads.
Finalist
Irish Dairy Board

Emer McGuire

IDB’s Kerrygold brand traditionally used above the line marketing communications but with the shift in consumer media consumption towards online, it required a more significant digital presence to reach a new younger audience. The "Moovin' to Africa" Christmas campaign was created on Facebook to be a fun and engaging activity, playing upon Kerrygold’s strong links to Africa and linking to the charity Bóthar, and it created a big uplift in online engagement.
Finalist
Irish Distillers Pernod Ricard

Fiona Carroll

The ABSOLUT Blank campaign involved 18 well known artists being asked to demonstrate their creativity on a blank canvas, which was then brought to life through a 360° campaign aimed at positioning the brand as a creative innovator in the on-trade, and using Facebook as a central feature. A bespoke augmented reality app helped the brand look cool and creative, and in a category which was in decline, sales of ABSOLUT increased dramatically.
Finalist
Meteor

Deirdre Currid

The Meteor sponsorship of the "Choice Music Prize", a key event in the music industry, provided an opportunity to drive awareness, and a Facebook app was central to this. An integrated digital campaign was created to drive voting, including an online display campaign, ezines, a blogger programme, a YouTube channel, a social media programme and a new section of Meteor's website. This enabled Meteor to connect with the key youth market segment.
Finalist