2015 Awards Finalists

Corporate Social Responsibility Award

Today FM
Peter McPartlin
Applegreen
Joe Barrett
Eircom
Michelle Toner
Electric Ireland
Edel McCarthy
Tesco Ireland
Anne Cleary

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Today FM

Peter McPartlin

Today FM's Shave or Dye is an annual fundraiser in aid of the Irish Cancer Society. Since its inception it has captured the imagination in a fun way regarding cancer and raised much needed funds for this cause. The most recent campaign has seen another upgrade in activity, empowering people who have been touched by cancer, gone through a cancer journey themselves, or in some cases got people to see their doctors, which has resulted in a timely diagnosis of cancer. The station provides a platform and a voice for these people, and acts as a catalyst for the generosity of listeners, which has been very substantial.
Winner
Applegreen

Joe Barrett

The "Applegreen Charitable Fund" signals a long-term commitment by the company to embrace their Corporate Social Responsibilities. Applegreen's desire to give back to local communities and organisations through the Charitable Fund has become an inherent part of the company's culture, and customers can track the money raised on Applegreen's website. The fund is monitored internally and audited independently once a year by the accountancy firm PwC. The scheme involves a 1c donation by Applegreen to the fund for each purchase made. The fund has become a big part of Applegreen staff life, being further boosted by ongoing fund-raising activities and events organised by staff.
Finalist
Eircom

Michelle Toner

Eircom and Special Olympics Ireland have partnered for 29 years. Everything done as part of the CSR strategy has the Special Olympics Ireland ethos at its core helping people realise their potential. In 2014 SOI hosted the All Ireland National Games in Limerick, the single largest sporting event in Ireland that year. Eircom sought to increase funds raised, and to facilitate more employee volunteering. In addition to its annual contribution and technological support, Eircom's staff engagement and fundraising initiatives for 2014, exceeded targets. The impact of Eircom's CSR support for SOI is the staggering athlete participation rate of 30% in Ireland compared to the European average of 3%.
Finalist
Electric Ireland

Edel McCarthy

Electric Ireland’s brand proposition is 'Best Understanding', and its CSR strategy reflects the commitment to being a successful, responsible and progressive company contributing to the economic and social life of Ireland. Suicide and mental health issues are increasingly impacting both customers and staff, and so Electric Ireland has supported the Pieta House ‘Darkness Into Light’ events. Support has taken the form of an effective awareness and recruitment campaign as well as a set of staff initiatives. In 2014, 'Darkness into Light' expanded to 39 locations with over 70,000 people taking part and raised €1.7 million in funding. The campaign has also grown awareness of this difficult subject.
Finalist
Tesco Ireland

Anne Cleary

The Tesco Community Fund initiative was launched in 2014 and sees €1million donated annually to local good causes. Every six weeks, three local good causes per store are nominated by customers and colleagues, and customers may vote on these with tokens received with each shop. At the end of the six weeks, the tokens are counted and the fund, up to €1,000 per store, is divided between the three good causes. This initiative benefits over 3,000 local good causes from schools to charities to youth and sports groups effecting a really positive €1million contribution by Tesco in the local communities around each of its stores.
Finalist