2015 Awards Finalists

Marketing Team of the Year

Musgrave SuperValu
Ray Kelly
Electric Ireland
Lisa Browne
Kerry Foods
Fiona Sweeney
Liberty Insurance
Annette Ni Dhathlaoi
Lidl Ireland
Matthias Wenk

Sponsored by

Musgrave SuperValu

Ray Kelly

SuperValu's commitment to quality food and local community while also offering the best value is at the core of the brand, and this is the driver of the marketing team who are 'believers' in the brand. This commitment has led to the development of the challenging initiatives that have delivered a very successful year of dramatic results, with SuperValu being named Ireland's most reputable Irish brand, and 52,000 new customers being acquired. The marketing team's passion and personality, and its distinctive culture, are intrinsic to its commercial success, and 'Real Food, Real People' is not just a strapline, but a living reality.
Winner
Electric Ireland

Lisa Browne

The Electric Ireland marketing team has led the business from being operations-led to market-led, with a clear focus on customers. The team delivered an outstanding programme of activities in 2014 in an aggressive marketplace and with a reduced marketing budget - and had fun while doing it. A new approach to fully- integrated agency briefing helped transform their marketing process and resulted in greater ROI for each activity undertaken. Advertising was created for new products and services, for sponsorships and for loyalty. Engaging campaigns on social media were implemented, and innovative technology to improve customer care was put in place.
Finalist
Kerry Foods

Fiona Sweeney

By putting marketing at the heart of everything that the business does, Kerry Foods has moved from a food-centric to a people-centric company. The marketing team delivered an outstanding year in 2014 across all the major areas of the business. A new stakeholder engagement initiative "Game On" was created and became the major driving force for the year, mobilising and energising the business to deliver on its big bets, and symbolising the importance of achievement through people. The team used the occasions of business success to celebrate the people, thus reinforcing commitment for further success in the quest to build the portfolio of Ireland's most loved brands.
Finalist
Liberty Insurance

Annette Ni Dhathlaoi

The Liberty Insurance marketing team has battled to position the new brand in the marketplace, and drive business growth in a declining market. A new and diverse marketing team has embraced this challenge uniting departments across locations, mobilizing the power of cross- functional teams and maximising limited resources to cut through a cluttered marketplace. 2014 has seen a series of successes by this high-energy team, lifting brand metrics significantly, and delivering profitable growth led by safer driver acquisition. The team has delivered a range of effective, innovative and efficient marketing campaigns exceeding all their business targets.
Finalist
Lidl Ireland

Matthias Wenk

The Lidl Ireland marketing team, working closely with colleagues from Chemistry, initiated a comprehensive brand proposition in 2014 that would set out a clear growth path for the business. Delivering this was a tough challenge requiring a new approach to ways of working across functions and extending to agency partners. In just five months, the team delivered a comprehensive brand position with a seamless execution, engaging all key stakeholders along the way. This was delivered in a way that engaged Lidl staff from senior management to store teams, as well as consumers, a culture shift that has generated very strong commercial and brand results.
Finalist