2015 Awards Finalists

Gradam Gnó as Gaeilge

TG4
Lís Ní Dhálaigh
Google Ireland
Laura Toby
RTÉ
Páidí Ó Lionáird
Tesco Ireland
Denis McCarthy
Independent News & Media
Julian Drury Byrne

Sponsored by

TG4

Lís Ní Dhálaigh

TG4 introduced an innovation to bring the Irish language into the future for children, a vital market for TG4 that is under intense competitive pressure, with a myriad of children's programming being available in Ireland. The TG4 initiative focused on engagement around unconscious learning through play. The Cúla4 initiative involved useful everyday terminology in various fun scenarios, creating a language learning journey, voiced in a cheerful manner by children of their own age, reflecting the playful nature of the Cúla Caint series. TG4's promotional support emphasised digital to deliver the messaging at low budget.
Winner
Google Ireland

Laura Toby

Google has recently launched Gmail as Gaeilge. This project was a real labour of love, with the Google people and the volunteer translators working to hone the language, translating 60,000 words of UI content. The year-long effort culminated with an official event in Google Dublin, where the launch was celebrated with an event with special guest Hector Ó hEochagáin. Product demos with Gmail tips were highlighted on the day and a live video link featured Pobalscoil Ghaoth Dobhair, the next generation of internet users now having the opportunity to communicate via email in their native Irish language.
Finalist
RTÉ

Páidí Ó Lionáird

The recent launch of RTÉ Nuacht Digital sees the first news online and mobile news service in Irish in the state, allowing Irish speakers access to news as it happens on the RTÉ News Now App or on www.rte.ie and is a co-operative endeavour between Nuacht RTÉ in Baile na hAbhann and RTÉ Raidió na Gaeltachta in Casla. This is the first time that RTÉ has been involved in daily publishing of content as Gaeilge, and more of its journalists are now contributing to a multi-platform news service on TV, radio, online and mobile and repurposing content for those outlets.
Finalist
Tesco Ireland

Denis McCarthy

Tesco Galway responded to customer feedback by introducing a bilingual policy, including dual language signage in-store, back of house including the staff canteen, and on delivery vans, as well as an Irish language Customer Service Desk and checkouts. Video news release of the initiative was shared on social media. To bring this change to life, a roster of fluent Irish speakers was put in place to offer customers the opportunity to interact in Irish at the checkout and at the customer service desk if they so wished. Over 30 Tesco Ireland stores have been fitted with dual language signage.
Finalist
Independent News & Media

Julian Drury Byrne

The Irish Independent publishes Seachtain, Ireland's only Irish- language newspaper,free every Wednesday exclusively with the main newspaper. It's packed with news, sport, features and the best in Irish writing. With over 1 million Irish people able to understand the language, the Irish Independent is respectfully catering for a very sizeable portion of its customer base, in line with the newspaper's tradition of steadfast affiliation to Irish culture. This stance has contributed to the exceptional customer loyalty statistics enjoyed by the Irish Independent, with a major portion of its readership reading no other daily newspaper.
Finalist