2018 Awards Finalists

Marketing Innovation Award

KBC Bank
Dee Currid
Virgin Media
Catriona Devlin
Bewley's
Peter Murphy
Aldi Ireland
Rita Kirwan
Clear Channel Ireland
Laura Noble

Sponsored by

KBC Bank

Dee Currid

KBC Bank has been providing financial services in Ireland for 40 years. The marketing team led the development of an innovative mobile application which enables bank account activation in 5 steps and in less than 5 minutes. Creating beautiful customer journeys in tightly controlled regulatory environments has proven challenging for financial organisations, but by integrating cutting-edge technologies to build an instant customer journey that culminates in the opening of a funded account with an instant debit card, added to a digital wallet in under 5 minutes, KBC has tackled that challenge. An Innovation Hub was set up in KBCI to deliver this unique customer experience.
Winner
Virgin Media

Catriona Devlin

Virgin Media faced the digital challenges of impression wastage, campaign fatigue and ad blocking, and needed an innovative means of overcoming these in campaign execution. Advertising needed to speak to target audiences in a personalised, relevant way and in the process improve their user experience. Assisted by Adylic, a way was found in dynamic creative optimisation to make it possible to simultaneously produce large volume of creative ads quickly and at scale while allowing segmentation and personalisation of messaging. This enabled the production of disruptive and engaging campaigns, reduced the impact of ad blocking and impression wastage and saw in a marked impact on conversions, costs and sales.
Finalist
Bewley's

Peter Murphy

Bewley’s launched a world first Cold Brew Concentrate product which is a genuine Cold Brew. Consumer, customer and industry feedback on the taste profile of the product has been very strongly positive. The innovation in this project has generated topline growth and this is increasing steadily. Importantly, success has been driven in partnership with an Irish company Synergy, using coffee roasted in Bewley’s, Northern Cross in Dublin, and with a 100% Fairtrade product. This has created a great opportunity for a country that has a worldwide reputation in the area of concentrates and flavour technology to capture growth from a global trend which is cold coffee.
Finalist
Aldi Ireland

Rita Kirwan

The Aldi Play Rugby Partnership was truly a media first. Using two RTÉ television studios for the duration of the Six Nations, new processes and technical models were developed, breaking new ground in the live commercial space, from a 'live' kids pundits panel in studio with time sensitive supporting social activity, to a bespoke activation across the RTÉ campus. This included RTÉ TV, Digital, Radio, Print and Outside Broadcasts, as well as a 6 nations Aldi Wallchart’. Substantial numbers of children enrolled in primary school in Ireland took part in the Aldi Play Rugby Programme in 2017. The initiative generated a number of significant business benefits, including PR value and a strong return on investment.
Finalist
Clear Channel Ireland

Laura Noble

Clear Channel identified an opportunity by launching an innovative Digital Out of Home Platform across multiple environments. Adshel Live was a media first, launched to offer brands the opportunity to reach their target audience in bespoke and relevant ways across multiple platforms. Adshel Live has had a significantly positive influence on Clear Channel revenues. Its appeal to a wider customer base seeking to innovatively reach their audiences has led to an increase in new advertisers. All of this has contributed to Out of Home being viewed as a dynamic, contextual and flexible format. Most significantly, this innovation has led to Clear Channel becoming Ireland’s leading Digital Out of Home Media Owner.
Finalist