2018 Awards Finalists

Corporate Social Responsibility Award

Lidl Ireland
Deirdre Ryan
Bewley's
Laura McDonnell
Woodie's
Ruth Brett
Bord Gáis Energy
Hicran Jonmark
Irish Life Health
Liz Rowen

Sponsored by

Lidl Ireland

Deirdre Ryan

Lidl hit the ground running early in 2017 with the internal and external launch of its CSR programme called “A Better Tomorrow”, and the business has regularly used its growing communications channels to inform and engage stakeholders on the journey to become a more sustainable business. CSR is not a department in Lidl but is rather embedded in the DNA of the business. The vision for CSR is a shared one from senior management level down to the grassroots teams. The ambitious strategy covers key areas that impact on daily operations - responsible sourcing, protecting the environment, business partnerships, Team Lidl, and Lidl in the Community.
Winner
Bewley's

Laura McDonnell

Bewley’s has been the sole sponsor of Ireland’s Biggest Coffee Morning for Hospice since it first began in 1993. With demand for specialist palliative care services rising each year, it was important to make this milestone year bigger and better than ever. The refocus saw a boost in the number of participating services, an uplift in the number of coffee mornings, increased visibility of the brand and greater awareness of the event among under 35-year olds. Due to its sponsorship of the initiative, Bewley’s is seen as being a high-quality brand, ethical, caring and trustworthy. Most importantly, approximately €1.85 million was raised in total in 2017.
Finalist
Woodie's

Ruth Brett

‘Woodie’s Heroes’ 2017 took the CSR agenda to a new level of innovation with the launch of its first ever charity single, providing a refreshing new platform for colleague engagement and PR. The campaign delivered on every level and winning the hearts of 1,400 colleagues was the primary driver of its success. ‘Woodie’s Heroes’ empowered colleagues and customers and made it personal by showing how their support has a direct impact on real children and families, and it raised €279,000 for nominated charities, not only raising vital funds but providing a platform for awareness and recruitment of volunteers and supporters. CSR has become an embedded part of the culture at Woodie’s.
Finalist
Bord Gáis Energy

Hicran Jonmark

Bord Gáis Energy’s particular target for CSR is family homelessness, and it has entered into a partnership with Focus Ireland. Having successfully raised awareness internally, the business sought to communicate the partnership to the public to increase engagement and brand advocacy. To deliver within tight deadlines and limited budgets, Bord Gáis Energy and Focus Ireland took on a collaborative approach and launched the #AHelpingHand campaign underpinned by brand positioning as the helpful energy company. In addition to traditional and social media, a powerful video attracted high viewing figures, on-street activation of a pop-up living room, PR and internal communication channels.
Finalist
Irish Life Health

Liz Rowen

Irish Life Health Schools Fitness Challenge is a national health and fitness initiative designed to assess and improve fitness levels among Irish secondary students with the aim of improving cardiovascular fitness and reducing the risk of chronic disease. Now in its sixth year, over 172,000 students have participated in the Schools Fitness Challenge, making this the third largest school fitness surveillance in the world. The promotion of this campaign saw a big increase in school registrations in 2017, making this the most successful year of the challenge to date, with students improving their fitness levels with this boost in cardiorespiratory health proven to significantly lower risk of chronic diseases.
Finalist