Marketing Innovation & Creativity Award
Marketing innovation and creativity comprise the spark which can ignite business growth and this is a key marketing responsibility. This award is aimed at organisations that have leveraged advances in science, technology or engineering to gain competitive advantage and drive business results. The judges want to hear about how an idea was conceived, developed and commercialised, and how the culture of innovation and creativity was created and sustained. Entries could include the development of a new marketing strategy or activity, the launch of a ground breaking new proposition, or an application of an innovative new technology, generating business success.