With the world at a tipping point regarding environmental, societal, and economic responsibility, now more than ever is the time for business to embrace sustainability and marketers to take the leadership role. Consumer’s expectations of brands have never been so high and the opportunities for purpose driven responsible business growth are accelerating. By authentically aligning a brand or business’s purpose to the issues that really matter to people, the problems that need solving in society and on our planet, marketers have an opportunity to take action to drive positive change.
This award looks to acknowledge and recognise businesses which are leading the field in the increasingly critical activity of sustainable, responsible business. Entrants should be able to demonstrate how the entire business was harnessed, including the brands and employees, to ensure the promotion of sustainability and how the impact of their actions has driven results and benefits to the business.