Insights and Market Research Award
Accurate and complete information and insights are foundation stones of any successful business because they reduce business risk. Marketing decision makers need to determine the feasibility of ideas before committing substantial resources to them. The processes of market research which systematically gather and interpret data using statistical and analytical techniques of applied science are therefore essential to business success in our increasingly complex world. This award will recognise a business which has demonstrated excellence in the use of market research to achieve insights that led to sound marketing decisions and consequent business success.