Online Channel Marketing Award
The development of online channels has brought enormous change to business in general, and to marketing in particular. Marketing strategists are increasingly looking to identify ways of transacting business online, encompassing outward-facing processes that touch suppliers, partners and customers, and including not just marketing communications but also sales, order taking, delivery and customer service. This award aims to showcase instances where this has been done excellently. The judges will wish to hear about the strategic thinking deployed, how business process, technology and regulatory challenges were handled, and what results were achieved.