2021 Awards Finalists

International Marketing Award

Kepak
Elaine Rothballer
Bord Bia
Angelica Schiavone
FRS Recruitment
Erin Whittle
Kellogg
Stephanie Thys
Tourism Ireland
Cormac Phelan

Sponsored by

Kepak

Elaine Rothballer

Rustlers, an Irish brand launched in 1999 had a strong presence in both the UK & EU markets. In order to unlock its next phase of growth, Kepak embarked on an exciting redevelopment journey. From insight to audience, purpose to positioning, a strategic rebrand & creative platform were developed. The ‘Better Than You Think’ platform aimed to overcome negative perceptions with the capacity to sit & flex across markets, where localised taglines addressed market needs. The campaign routed in research & insight outperformed KPI’s! The success was realized through the hard work of our cross-market teams & agency partners.
Winner
Bord Bia

Angelica Schiavone

Representing the livelihoods of 130,000 people in farming alone and emblem of Grass-Fed production, the Irish Beef and Dairy industry have faced its toughest competition in recent years from markets, such as New Zealand and Argentina who have dialed up their own grass-fed credentials. Bord Bia’s Marketing Team identified a unique market advantage and communication opportunity for the Bord Bia Grass-Fed Standard, resulting in one of our highest impact campaigns with listings secured in Italy for spring 2021 and generating positive awareness of Ireland as Grass-Fed national across UK, USA, Germany and Italy.
Finalist
FRS Recruitment

Erin Whittle

FRS Recruitment was successfully able to bring a flavour of home to the Irish diaspora scattered around the world, at a time when the Covid-19 pandemic meant home was never as far away. The innovative 70 Minutes of Home campaign employed mesmerizing SlowTV videos and a wide range of targeted and effective tactical approaches, invoking feelings of nostalgia in this remote audience. Working around the pandemic, this highly targeted sponsorship has successfully elevated the FRS brand on a global basis. The enhanced the GAAGO viewing experience was successfully leveraged to create additional demand for opportunities offered through FRS Recruitment.
Finalist
Kellogg

Stephanie Thys

As the growth engine behind Kellogg Europe, the impact of Covid on the Pringles business in 2020 could have been detrimental. For large periods of the year our sales teams couldn’t get access to stores to build strong display, Euro 2020 was cancelled and tourism declined across Continental Europe. The Pringles with our End To End business partners responded with incredible agility and completely re worked the 2020 marketing plans for Europe. The result was top and bottom line growth, share and penetration growth in our top markets and a digital activation on Tik Tok that smashed all global records.
Finalist
Tourism Ireland

Cormac Phelan

The COVID-19 pandemic has had a devastating impact on the island of Ireland's tourism industry, one of Ireland's largest indigenous industries and a key export sector. Tourism Ireland faced the challenge to maintain awareness of Ireland as a post-pandemic holiday destination at a time when international tourism to the island was not possible. In response, we launched the ‘Fill Your Heart with Ireland’ social media campaign to bring the best of Ireland to our audiences through joyful and inspiring content. To date, the campaign has generated an aggregated 1.579bn impressions, 120m video views and 9.8m engagements worldwide.
Finalist