We use cookies to improve your experience on this website. Read More Allow Cookies

2019 Awards Finalists

Marketing Innovation Award

Laya Healthcare
Kevin Kent
AIB
Mark Brennan
Camfil
David Cruise
Kepak
Adrian Lawlor
Paddy Power
Paul Mallon

Sponsored by

Laya Healthcare

Kevin Kent

As Ireland’s second largest health insurance provider, Laya’s brand promise of ‘Looking After You Always’ is fundamental to its vision and values, and it looks after almost 600,000 members who have come to expect ongoing innovation. The development of ‘Healthcoach’ as an integral part of the offering provides members with access to a face-to-face consultation with a professional health coach and a personalised health improvement programme based on individual needs. This innovation is unlike anything else available in the market and it empowers members to take control of their own health and wellbeing. This initiative has had a significant impact on retention rates for Laya, a key metric in the very competitive health insurance sector.
Winner
AIB

Mark Brennan

The marketing team noticed a worrying trend in the AIB Sentiment Index. With months to go, only 6% of Irish firms had a plan in place for Brexit, despite over 50% believing that Brexit would impact them negatively. Seeing the opportunity to assist their customers by providing support in a key area, the team worked at speed, with the help of Rothco, WHPR and Core to create the AIB Brexit Ready Check, a chat-based online tool that enables firms to get a risk assessment and a detailed report to help them plan for Brexit. The AIB Brexit Ready Check addressed a complex issue in a clear and straightforward way, providing practical assistance in how to protect one’s business against the Brexit threat.
Finalist
Camfil

David Cruise

As a leading manufacturer of premium clean air solutions, Camfil provides systems for air filtration to improve worker and equipment productivity and minimise energy use. The marketing team saw a need to find a way to demonstrate the effectiveness of its solutions without having to bring potential customers to major centres for demonstrations. The Camfil Interactive Experience is a new and unique innovation, using virtual reality technology developed in Ireland to enable customers observe the impact of air quality and clean air solutions. This new asset has been used to great effect at events and exhibitions, as well as at customer meetings, resulting in additional cross-sell and up-sell revenues and reduced costs of sale.
Finalist
Kepak

Adrian Lawlor

Rustlers is one of the largest Irish-owned food brands with a presence across Ireland, Britain, Belgium, Holland and Germany. It has been a pioneer in the innovative development of the micro snacking category. Research had shown an opportunity in the breakfast market for the 18-34 age group, but a suitable attractive product had to be created. The innovation team gathered around this project to create the Rustlers All Day Breakfast Sausage Muffin, showing how an innovation-led project encompassing insight, marketing, customer management and supply chain, can generate significant incremental growth for a business. The UK success story coupled with a multi-market roll-out has generated a strong new platform for Rustlers.
Finalist
Paddy Power

Paul Mallon

Paddy Power set out to celebrate its 30th birthday in a way that conveyed its achievements in an exciting way, focusing on its best known maverick communications campaigns. The result was the Paddy Power Museum of Mischief in the heart of Dublin, a pop-up on St. Stephen's Green, which was an experiential extravaganza with innovation and customer interaction at its heart. With the support of Catupult It reflected the brand’s notable campaigns, and included a live stage where each night Eamon Dunphy interviewed major sports stars before an invited audience. By bringing its stunts to life, Paddy Power achieved greater engagement, and it used press, social and digital OOH to drive footfall to the feature.
Finalist