Developed with our agency partners in Javelin, this activity launched in 2020 as phase two of a campaign to assert our new brand positioning. Our category defining approach has to date been the most successful campaign we have deployed since our launch in this market many years ago. It is also part of an ongoing journey as we seek to invite increasing numbers of customers to enjoy the benefits of wind energy. And to join us in changing the world. This is Generation Green.
An Post’s purpose, ‘to improve the quality of life for Irish people was never more relevant then when the Covid-19 pandemic hit Ireland. With quality of life in question for Irish people An Post stepped forward as an essential service, leading the way as a brand committed to leaving no-one behind and keeping everyone connected with a campaign called ‘Send Love’. Through a well balanced mix of paid media and initiatives, An Post drove favourability and relevance amongst Irish citizens and stemmed the decline of stamp sales, driving commercial success.
Life Style Sports
Life Style Sports is Irelands number one sports retailer. Approaching our peak annual trading period, we were plunged into another lockdown, forcing us to switch all revenue to our online channels. Our ambition was to “invade the home”, cutting through the noise of this busy trading period, increase brand awareness, drive new online customer acquisition and deliver strong YoY revenue growth for our online business.Success was undeniable, with triple digit growth in revenue YoY, huge uplifts in new customers, high frequency throughout the campaign and resulting increases in brand searches during the most competitive period
PTSB faced significant targets, with no brand investment, 3rd year advertising an existing offer and now faced our greatest challenge; Covid led to reduced demand and business decline, leading us to go dark for months. This was our opportunity to pivot and deliver our promise to be a trusted ally and support customers on their home-buying journey. It was time to deliver a distinctive integrated strategy bringing our new positioning ‘Permanent Support’ to life, maximising our communications to outperform investment and deliver commercially. Delivered through an insight-led customer strategy and comprehensive campaign we demonstrated our promise resulting in exceptional business growth.
We launched a fully integrated campaign called ‘The Collector’, which showcases how Sky Q makes it easier than ever to enjoy a viewing experience that’s unique to every single customer and which reflects their individual passions and interests. We finished the campaign +16% ahead of forecast on demand, +35% on ahead on digital demand and +5% ahead of sales target. Running across Q4 2020 and right through 2021, ‘The Collector’ creative vehicle will deliver a series of stories celebrating the individuality of the TV viewer and how you have everything you love, all in one place, easy with Sky Q